The Media Integrity Initiative Africa has been unveiled to promote ethical journalism and strengthen professionalism in the African media industry.

The non-governmental organisation brings together 20 experienced media professionals to train and mentor journalists at no cost.

Through free online training, mentorship and leadership development, MIIA aims to equip media practitioners with the skills necessary for responsible and ethical journalism.

Speaking on the initiative, MIIA Coordinator, Femi Akintunde-Johnson, in a statement on Wednesday, said, “At the heart of MIIA’s mission is the principle of ‘training the trainers and the trainable’—ensuring that journalists not only excel individually but also become role models and influencers within the industry.

Michael Effiong - COO/Editor, Ovation International
Michael Effiong – COO/Editor, Ovation International. Photo Credit: MIIA

“MIIA has assembled a team of facilitators, including prominent editors, broadcasters, media executives, and journalism scholars. Among them are Lanre Ìdòwú, Richard Akinnola, Ohi Alegbe, Tony Onyima, Tokunbo Ojekunle, Adeboye Ola, Azu Ishiekwene, Seun Olagunju, Marcel Okeke, and Lekan Otufodunrin. Others include Yakubu Lawal, Fisayo Soyombo, Michael Effiong, Deji Balogun, Yinka Shokunbi, Monday Ashibogwu, Olumide Iyanda, Johnson Onime, Lanre Arogundade, and Alex Ogundadegbe.”

Tony Onyima - Former MD/E-in-C at Sun Newspapers Ltd
Tony Onyima – Former MD/E-in-C at Sun Newspapers Ltd. Photo Credit: MIIA

He added that the training sessions would be conducted virtually.

He added, “All training sessions will be conducted virtually, ensuring unrestricted access to aspiring and practising media professionals across Africa. Participation is entirely free, with no financial, political, or ideological barriers – except that enrollees must be Africans involved in, or interested in, media-related careers.

Marcel Okeke - Lead Consultant/CEO, Mascot Consult & Communications Ltd., Lagos
Marcel Okeke – Lead Consultant/CEO,
Mascot Consult & Communications Ltd., Lagos. Photo Credit: MIIA

“We are building a future where African media is defined by trust, accuracy, and a commitment to the public good,” said Femi Akintunde-Johnson, Coordinator of MIIA. “Our facilitators are not just teachers; they are industry icons with decades of experience, stepping forward to ensure that the next generation of journalists and media practitioners uphold the highest ethical and professional standards.

Tokunbo Ojekunle - Former GM at Max FM, Lagos
Tokunbo Ojekunle – Former GM at Max FM, Lagos. Photo Credit: MIIA

“As the MIIA opens enrolment for its first training sessions in April 2025, it invites media professionals, students, and enthusiasts to seize this rare opportunity to learn from some of the finest minds in African journalism.

“With the right training and mentorship, MIIA is set to redefine the African media landscape – one principled journalist at a time. To explore our vision, programmes, and facilitator lineup, visit the newly launched MIIA website at https://bsacademy2000.wixsite.com/miia.”