Why I Don’t Sign Artistes – Tiwa Savage

Nigerian music superstar Tiwa Savage has revealed why she chooses not to sign artistes under her label, despite her influence in the music industry. The award-winning singer and songwriter, who has had a successful career spanning over a decade, explained that managing artistes comes with numerous challenges that she prefers to avoid.

In a recent interview, Tiwa Savage shared her perspective on the complexities of running a record label and nurturing upcoming talents. According to her, while she loves to support younger artists, the responsibility of signing and managing them can be overwhelming. She noted that handling an artiste’s career involves not just financial investment but also emotional and professional commitment, which can be very demanding.

The singer also highlighted the issue of loyalty and industry politics, which often complicate record label relationships. She pointed out that many established artists have had fallouts with their signees due to disagreements over contracts, royalties, and creative direction. To avoid such conflicts, Tiwa prefers to support young talents in other ways rather than officially signing them under her label.

Tiwa Savage, who has worked with some of the biggest names in the Nigerian and global music industry, emphasized that she is always open to mentoring and collaborating with upcoming musicians. However, she believes that signing artistes under a record label is a different level of responsibility that she is not ready to take on at this point in her career.

Her decision reflects a growing trend in the Nigerian music industry, where many top artists prefer to operate independently rather than run labels with signed acts. Instead, they choose to collaborate with and promote younger talents through features, endorsements, and partnerships.

Despite not signing artistes, Tiwa Savage remains a major inspiration to many upcoming musicians. Her journey from being a backup singer to an international star continues to motivate new generations of artists striving to make their mark in the music industry.