Sowari Akosionu emerges new CMO for Mdundo

African music streaming platform Mdundo has announced Sowari Akosionu as the new Chief Marketing Officer (CMO).

The appointment by the music streaming platform, it was gathered, takes effect from March 1, 2025.

According to a statement from the company, Sowari has played a pivotal role in Mdundo’s expansion across Africa, spearheading high-impact marketing initiatives and leveraging strategic partnerships with telecommunications companies to drive user growth.

“Under Sowari’s leadership, Mdundo has significantly strengthened its industry alliances and enhanced brand visibility across key markets. Her expertise and strategic vision have been instrumental in accelerating Mdundo’s growth and positioning the company at the forefront of Africa’s digital music industry.

“As CMO, Sowari will lead Mdundo’s marketing and growth strategy, further solidifying its position as the leading music platform for Africa’s mass-market consumers. Her appointment comes at a time of rapid growth for Mdundo, as the company continues to expand its user base and deepen its impact across the continent,” the statement reads in part.